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SAFEWAY LINKS TWO MAJOR PROFESSIONAL
GOLF TOURNAMENTS
Ticket Promotion Exclusive to Safeway Stores
Jan. 14, 2004 – Phoenix, AZ. – For avid golfers and golf fans everywhere, Safeway presents a dream offer: an exclusive opportunity to attend two of the state’s premier professional golf events for only $15. Now through Sunday, Feb. 1, 2004, when customers purchase a $15 general admission ticket to the 2004 Safeway International, one of the most celebrated stops on the LPGA Tour, they will receive a free general admission pass to the FBR Open (formerly the Phoenix Open).
This special offer is available only at Arizona Safeway locations. Customers interested in purchasing the $15 Safeway International tickets, with the free FBR Open pass attached, must visit the store’s customer service department.
Safeway will serve as the official ticket outlet for the 2004 Safeway International, with tournament play scheduled for Monday, Mar. 15 through Sunday, Mar. 21. Beginning Monday, Feb. 2, 2004, customers will be provided a complimentary Safeway International general admission pass for every $15 Safeway International ticket purchased at any Arizona store location.
For the first time in the LPGA tournament’s 24-year history, the 2004 Safeway International will be played on the Prospector Course at Superstition Mountain Golf and Country Club. This year’s field features Se Ri Pak, returning to defend her 2003 title. Other acclaimed golfers, including tour professional Annika Sorenstam and 14-year-old amateur Michelle Wie, will compete for a $1.2 million purse, the highest award ever for this tour stop.
Tournament proceeds will be directed to the Safeway Foundation, which has already identified Banner Health Foundation, part of the state’s largest nonprofit health care system, as its primary beneficiary. Additional tournament proceeds will be invested in Arizona-based charitable organizations focused on fighting hunger, health and human services, and education.
For information on the 2004 Safeway International, please call 602-495-GOLF
Safeway Inc. is a Fortune 50 company and one of the largest food and drug retailers in North America based on sales. The Company operates 1,702 stores in the United States and western Canada, and had annual sales of $32.4 billion from continuing operations in 2002. The Company’s stock is traded on the New York Stock Exchange under the symbol SWY. Safeway’s Phoenix division operates 113 stores in Arizona, and one in Gallup, N.M.
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